This season, Y-3 got graphic with renowned art director Peter Saville, whose hyper-colorful designs form the basis of a collection inspired by digital noise and named “Meaningless Excitement.” Pop Idol Justin Bieber and fashion designer Yohji Yamamoto meet backstage.
Models walked the runway to a live drum performance while a front-row crowd including Justin Bieber, Joe Manganiello, adidas athletes John Wall, Iman Shumpert, Helen Schettini, adidas collaborator Jeremy Scott, Soo Joo Park, André Balazs, the Misshapes, and Ioecho’s Ioanna Gika looked on. Joe Manganiello
(L-R) Singer Ioanna Gika of IO Echo, designer Jeremy Scott and model Soo Joo Park
Model Soo Joo Park, actor Joe Manganiello, designer Jeremy Scott and NBA player Iman Shumpert
The title is both a critique and celebration of Internet culture—its heights and depths—as well as the relentless pursuit of the next big thing. On the runway, this was clearly seen in acid-bright prints and distorted slogans, which swirled across sleek, paired-down clothing for men and women. Unveiled in midtown Manhattan on Sunday, September 8, 2013, as part of New York fashion week, the collection blended the strictness and elegance of Japanese tailoring with sartorial icons of Americana like the sweatshirt, the cargo pant, and the jumpsuit.
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