MADEON AND THE OTHER TRIBE AT XPERIA Z SMARTPHONE LAUNCH
Check out this video covering the launch party for the Sony Mobile Xperia Z in London, with special guests, Madeon and The Other Tribe
Steve Walker, Chief Marketing Officer at Sony Mobile says: “The launch of our new flagship Xperia Z smartphone marks a milestone as it truly brings together the innovative Sony technology, entertainment and connected experiences into a single device.”By utilising the talents of celebrated director Tarsem Singh, the campaign takes consumers on a colourful journey to experience the vibrancy and excitement of the Holi festival in India. Every year thousands converge to witness this festival of colour with its explosion of coloured powders and water, creating the perfect setting for the Xperia Z smartphone, with its water-and dust resistant design, to beautifully capture, share and enjoy this visual spectacle.
Tarsem’s stunning visuals have been perfectly complemented by David Bowie’s aptly titled classic track ‘Sound and Vision’ which was specially remixed by Sonjay Prabhakar.