Pink Floyd and EMI Music will mark the 40th Anniversary of the original UK release of The Dark Side of The Moon on 24 March 2013, as fans around the globe unite to turn a specially designed moon dark.
Centred around a global playback of the album on PinkFloyd.com, each memory, thought and photo tweeted as fans rediscover the album will count towards the creation of a dark side of the moon.
Starting at 00:01am GMT on 24 March 2013, for the entire day, fans all over the world will be able to share thoughts and comments via twitter using #DarkSide40 and witness the impact as the volume of messages combine to turn the moon dark.
Originally released in the UK on 24 March 1973, The Dark Side of The Moon became Pink Floyd’s first number 1 album in the US, remaining on the chart for 741 weeks between 1973 and 1988. Since its UK release, the album has spent an astonishing 30 years in the UK album charts.
One of the best-selling and most critically acclaimed albums of alltime, The Dark Side of The Moon also introduced the iconic album cover artwork by Storm Thorgerson of Hipgnosis, after a request for a’simple and bold’ design.
To celebrate the 40th Anniversary, Storm Thorgerson and Storm Designs have created 14 exclusive new prism designs that will be unveiled daily on PinkFloyd.com.
These prism designs will gradually form a celebratory poster, downloadable in three different sizes on 24 March 2013.
Pink Floyd have sold over 200 million records worldwide to date.