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`Live Image Show’ by Hyundai connected cameras to its main outdoor billboard at Two Times Square, so people can capture images of themselves and have them projected live on Hyundai’s billboard.
The cameras are perched on top of the TKTS ticket booth (i.e., the famous Red Stairs) in Times Square and unlike previous wide-angle shots that capture random people, Hyundai’s cameras zoom in on a handful of people.
Times Square is one of the world’s most famous tourist spots, where people, including our customers, travel from afar to create unforgettable moments,” said Won-Hong Cho, Chief Marketing Officer at Hyundai Motor Co. in Seoul. “We wanted to create a special moment for our customers at this special venue – a brilliant moment.”
New York’s Times Square is a global landmark, considered to be one of the world’s busiest commercial hubs. Approximately 1.5 million people are estimated to pass by on a daily basis, while 550 million visit on an annual basis. The Two Times Square building, where Hyundai has secured advertising space since October 2009, is one of the most coveted advertising spots in the world.
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This post was sponsored by Hyundai Motor Co.