Rock legends The Rolling Stones, ABKCO Music, Universal Music and Aurasma have launched an innovative, global campaign in 50 cities across the world with 3D Augmented Reality technology for the band’s GRRR! Greatest Hits album.
Spanning five continents, 50 cities and 3000+ locations, buildings including landmarks such as Big Ben in London, New York’s Empire State Building, Tokyo’s Skytree and the Sydney Opera House have been tagged with a variety of virtual 3D gorillas King Kong style, modeled on the GRRR! album artwork, making this the biggest global Augmented Reality music campaign to date.GRRR!’s striking design was created by the artist Walton Ford, famous for his iconic paintings of wildlife.
Over the month, Stones fans all over the world have been invited to download the free uView app in preparation for the announcement of GRRR!, in order to watch the GRRR! cover come to life.
Viewers will also be treated to some exciting exclusive content and have a chance to pre-order GRRR!.
GRRR! by The Rolling Stones is released 12 November.
The uView Application is available to download now for iOS and Android devices