TRENDS: STYLE ICON LANA DEL REY IS THE PERFECT CHOICE FOR H&M

H&M were looking for a style icon and singer to model their fall collection and so Lana Del Rey was the perfect choice. H&M chose Lana, because she wears their Autumn fashion in a very inspiring way.

The Autumn campaign launches in September and shows the latest collection from H&M, offering fashion and quality at the best price as well as inspiring their customers.Lana will star in H&M press advertisements and also a commercial.

Director Johan Renck came up with the idea that Lana should record the song ‘Blue Velvet’ for the commercial.

Chloe Bowers, H&M PR Manager, said: “We were looking for a style icon and singer to model our fall collection and so Lana Del Rey was the perfect choice. We think she shows our fall fashion in a very inspiring way.”

Leave a comment