Ann Summers will use for the first time, 20-year old student from Portsmouth Lucy Moore, a size-16 and “real woman” to front its Valentine’s Day marketing following a public vote to find the new face of the lingerie and sex toys high street retailer.
Lingerie-loving Lucy is a Criminal Justice student and will now star in Ann Summers’ Valentine’s campaign, after getting 22% of the 30,000 votes.She will feature in Ann Summers’ in-store campaign from 19 January and on the cover of the retailer’s catalogue and digital channels.Miss Moore told the MailOnline: ‘At school I was the biggest girl in my group of friends, so I avoided being teased by being fun and bubbly’
‘Now all of my course mates at university have seen me in my underwear. It’s a bit weird’
‘Hopefully it will be an inspiration to other curvy girls and give them confidence.’‘I kept looking at the other girls and thinking how beautiful they were. I thought any one of them could win it’
‘I want to represent women with a curvier figure and show them that you can be sexy no matter what your size or shape.’