TRENDS: PAOLITA TO TURN UP THE HEAT AT LONDON FASHION WEEK

With London Fashion Week SS12 around the corner, there is no better place for luxury Beachwear brand Paolita to launch their sensational 2012 collection. Fronted by passionate and talented designer Anna Paola and armed with an impressive finalist nomination in the ‘New Designer of the Year’ category of the inaugural UK Lingerie Awards, this is most certainly a brand to be looking out for.Paolita will be showing in the Embankment Galleries – Lower 1 from 16th to 20th September (10am to 70m).Anna Paola will be personally presenting her 2012 Paolite collection at the show, taking you on a journey of discovery as she shares the thoughts and processes that occurred in the making of the collection. Showcasing the months of hard work and inspiration, each piece embraces the female form, highlighting and boosting the silhouette.

From one pieces emblazoned with parrot feathers and palm leaf prints in a myriad of colours to super sexy bikinis with a feminine edge including rope print tops embellished with gingham frills and cherry blossom and paisley bottoms, this collection promises to deliver.

Anna Paola comments: “We launched the brand at London Fashion Week last year so the event is very important to me. It is an honour to be selected again to sit alongside so many other world renowned brands.”

These exciting, yet totally functional collections transcend age to provide beautifully made pieces for real women. Prices range from £49 for bikini bottoms through to £160 for a swimsuit.

The collections are available to buy online at www.paolita.co.uk and are also available in boutiques throughout the UK and Worldwide.
By Fiona Feeney

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