From May 11 to 22, 2011 the glittering diamond of the elegantly styled Renault Latitude notchback will be the focus of photographers as the car escorts actors and personalities to the feet of the famous red carpeted stairs.
Renault loves film
Starting with the first film of the Lumière brothers in which Louis Renault was filmed driving his Type A voiturette and the first cinema studios built in Billancourt between 1885 and 1898 alongside Renault factories, the story between Renault and the “seventh art” has lasted more than a century.
Renault is passionate about all forms of cinema, supporting numerous festivals and institutions including the Cannes Film Festival, the Académie des Arts et Techniques du Cinéma (which organizes the César awards and the Les Nuits en Or short film event), and the film festivals of Deauville, Alpe d’Huez, Marrakesh, London, San Sebastian and Valladolid. In over 110 years, thousands of Renault cars have driven stars to sets and red carpets around the world.
Renault also works in movie and television production in France and internationally by lending out cars. Renault vehicles have taken part in spectacular stunts and classic moments alongside actors in major films such as And God Created Woman, A View to a Kill and The Visitors, and more recently in Rush Hour 3 and Une Affaire d’Etat (State Affairs).
Renault continues its commitment to film and television productions through an active policy of partnerships and product placement (more than 150 features and shorts in 2010).