Friday October 31st 2014

TRENDS: RAYMOND WEIL BY YOU

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RAYMOND WEIL is one of the first luxury watch brands to have embarked on an innovative journey where the consumer moves from a passive to an active role in the Brand’s campaign.
Rather than just being at the receiving end of brand messages,consumers are increasingly becoming the focal point where everything starts – from the onset of understanding a brand to creating with them.

Launching RAYMOND WEIL By You signified the first time that a brand as prestigious as RAYMOND WEIL engaged and involved its stakeholders – customers, employees, and fans – in such a campaign to understand their perception of the Brand and define together the future of RAYMOND WEIL.
The conversation was run on www.raymond-weil-by-you.com and the main ideas led to the second step of the contest – “RAYMOND WEIL is much more than just a watch, it is a companion through different stages of life”.

In “My Watch My Destiny”, RAYMOND WEIL traces the journey of two souls, whose destinies are intertwined by time.


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