For Spring Summer 2011, Alfred Dunhill presents a change in communication direction focused on celebrating brilliance.Recognised achievement is the ultimate masculine aspiration and can only ever be attained through skill, intelligence, drive and the ability to be extraordinary.

The casting for Voice paid no regard to age, look, status or trend only achievement.

Harland Miller

Voice is an honest and elegant portfolio of British men. The format is simple a series of black and white portraits, each subject dressed in a Alfred Dunhill outfit of their own choosing, and an interview with the cast.

Sir David Frost

Charlie Siem

Concept – Alfred Dunhill
Art direction – David James
Photography – David Sims
Styling – Alister Mackie

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