This latest video is a significant departure from OK Go’s trademark one-take, live action videos, which have won numerous honors, including a GRAMMY and, most recently, UK Video Music Award for Best Rock Video and Best Video of the Year for ‘This Too Shall Pass (Rube Goldberg Machine version)’.
Check out also the exclusive performance of Last Leaf for The Mahogany Blog
OK Go, the most downloaded band ever, comprises Damian Kulash, Tim Nordwind, Dan Konopka and Andy Ross.
The Last Leaf partnership began with a simple question from Samsung executives to OK Go: “What’s your next project?” OK Go expressed interest in working with Nadeem Mazen and Ali Mohammad, founders of Serious Business Design, on an animation idea they’d been dreaming up, and after some dialogue, Samsung turned OK Go loose with its latest innovation in premium camera technology, the Samsung NX100 camera.
Each second of the video is a sequence of fifteen Samsung NX100 photographs, which OK Go shot with Mazen, Mohammad and a crew of interns. The band then worked closely with Geoff Mcfetridge, founder of Champion Graphics, on the hand-drawn animation. Mcfetridge is an award-winning, multidisciplinary artist whose work encompasses logos, poetry, animation, graphics, large-scale sculpture, textile and wallpaper, and paintings.
His work is in the collection of the SF Museum of Modern Art and has been exhibited internationally, including the Cooper Hewitt National Design Biennial and the California Design Biennial. Throughout the process, behind-the-scenes footage was captured with a Samsung NX100. You can check out the documentary episodes at: www.cre8yourworld.com
Deluxe Album Release: ‘Of The Blue Colour Of The Sky’ OUT NOW
Label: Paracadute / ADA
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