Katy Perry is feeling feline in her first fragrance ad. Shot by Miles Aldridge and featuring Perry in a purple and pink latex catsuit (complete with latex tail and black platform stilettos, not to mention an oversize hot pink ball of yarn), the image promotes Purr, the entertainerâ€™s first scent. The imagery is intended to play off the cat-shaped bottle, which has jeweled eyes, metallic accents and lavender shading.
Gigantic Parfums, Perryâ€™s scent licensee, plans to use the visual in national print ads, regional billboard campaigns, new media and event-based programs in conjunction with the fragranceâ€™s early November release.
The first print ads will break in January fashion, beauty and lifestyle magazines, and will add a logo and small bottle shot to the image; the visual itself will bow first in-store at Nordstrom in November. www.wwd.com
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