NI TV presenter and model Katie Larmour was on hand to assist artist Shane O’Driscoll at the launch of upcoming event SMIRNOFF, Nightlife Exchange Project which will take place on Saturday 27 November 2010. The Smirnoff Co. believes in doing things differently: that when you overturn convention or simply change one of the ingredients of a night out, you can create something special, something extraordinary – a night you look back on and are proud to say “I was there”.

The Smirnoff Nightlife Exchange Project sees 14 countries embarking on a cultural exchange.

Katie Larmour was on hand to assist artist Shane O’Driscoll

Hailing from six continents, the 14 countries taking part represent the many vibrant sights, sounds and tastes of global nightlife culture today, and will each bring a unique and exciting flavour to the project.

The vital ingredients of each country’s nightlife will be revealed to the public on October 22nd.

Each country will then pack-up its best nightlife into a crate for one of the other countries to experience on November 27th 2010. The question is – which country will Ireland get?

Submit your ideas to help shape this unique global experience and find out how you can join the worldwide party on the 27th November by becoming a fan at www.facebook.com/smirnoffIreland.

And follow the event on twitter twitter.com/smirnoff_there using #SmirnoffXChangeirl .

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