Bravado, the world’s leading global music merchandising company, and The Bridge Direct, Inc., a global children’s consumer products sourcing and supply chain management company led by toy industry veteran Jay Foreman, announced that they have entered into a partnership to launch an exclusive line of collectible dolls, singing dolls, toys and plush based on the music, concerts and personal style of the critically-acclaimed, chart-topping recording artist, songwriter and teenage superstar, Justin Bieber.
The new Justin Bieber toy line will debut holiday 2010 with the JB Style Collection Figures (SRP $17.99), Justin Bieber Music Video Collection Singing Figures (SRP $27.99) that each “sing” a portion of one of Justin’s most popular hit songs and come with fun accessories, In Concert Microphones (SRP $14.99) that play two of Justin’s hit songs with cool sound effects, and the cuddly and collectible Signature Plush (SRP $7.99).
The products are expected to be available in major mass retailers on or before December 4, 2010 and will begin to be available for pre-sale orders online starting this week, so fans can reserve their dolls early.

For more information on the Justin Bieber toy line visit www.justinbiebertoys.com

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