House of Fraser has revealed that the new Biba collection with be available both in stores and online, with Daisy Lowe being the face of the brand.
The British model is famed for gracing the catwalks of Vivienne Westwood and PPQ, and also featured in campaigns for Marc by Marc Jacobs, DKNY and Louis Vuitton.
September 2010 sees the much-anticipated re-launch of the globally iconic Biba clothing brand. The collection of women’s apparel, accessories and jewellery takes inspiration from the original Biba themes of 1930’s Hollywood glamour, synonymous with signature prints, maxi dresses and mannish tailoring.
Daisy also says: “It was a huge honour to be asked. I’ve been a fan of the brand since I was very young. When I started my modelling career, and when I first started to understand clothes, Biba was one of the first names that cropped up. I’ve always really loved Biba so when I was asked to be part of the campaign I was just ecstatic.”
The collection will be exclusive to House of Fraser and available in 35 stores nationwide. There will be 10 Biba boutiques in the following locations: Belfast, Birmingham, Cardiff, Dublin (Dundrum Shopping Centre), Glasgow, Edinburgh (Jenner’s), Manchester, Sheffield (Meadowhall Shopping Centre), London Oxford Street and London Westfield.
You’ve seen the ad campaign, you’ve lusted after the clothes, now watch behind the scenes video for an access-all-areas look at the press shoot, featuring the very gorgeous face of Biba; Daisy Lowe.