Bono, Ali And Vuitton

This month, Louis Vuitton releases the bag that was chosen by Bono and wife Ali Hewson, founders of Edun, to be the focus of the French house’s latest Core Values campaign.Sales of the chocolate-brown Monogram Revelation duffel bag will benefit the Conservation Cotton Initiative in Uganda, which promotes fair trade. Vogue magazine got an exclusive outtake from the ad campaign, shot by Annie Leibovitz in South Africa.

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©Annie Leibovitz

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