From Spring 2011, German fashion model, singer and actress Eva Padberg will be the new â€œfaceâ€ of Betty Barclay and will act as the brand ambassador representing the entire lifestyle brand.
The company is planning a wide range of cross-media, brand-forming communications and activities aimed at further strengthening its already positive image.
Thorsten Maier, marketing manager for the Betty Barclay Group based in Nussloch near Heidelberg said “the logical next step for us was to continue the successful brand development of Betty Barclay with a credible, authentic ambassador.
We look forward to an exciting and close collaboration with Eva!â€œ
Commitments such as her many activities as an ambassador for UNICEF have made Eva Padberg an extremely popular and respected personality throughout Europe. Her natural style is also important.
Eva is sophisticated and feminine â€“ the ideal candidate for presenting Betty Barclay fashion in a way that is engaging, expressive yet effortless.