With the 2008 and 2009 Star in a Bra searches fighting the cause for plus size models, the Star in a Bra search 2010 is once again scouring the country for naturally curvy girls, who have the chance of becoming the face and body of the new fuller bust brand Curvy Kate.
Although the UK’s average boob size is now above a DD and the average dress size a 16, many fashion brands still lack in choosing models that relate to these statistics.
Going against the grain, online retailer Brastop.com are championing the UK’s shapely figures and their average 34G customer by searching for a DD+ girl who is curvy, charismatic and confident with a fuller body and natural bust.
Brastop.com, the online discount lingerie store, receives regular requests from curvy women who want to see how various lingerie ranges look on a fuller, more natural figure.
Responding to this request, Brastop began the search for a Star in a Bra to give their customers exactly this â€“ a true representation of how a bra fits and looks on a bigger bust.
With over 2500 entrants in the first two years, Star in a Bra 2010 looks set to be even stronger with consumer awareness of plus size modelling increasing all the time.
In the last 6 months several fuller figured shoots have taken place but the Star in a Bra search is looking to make real women modelling the norm, not just a novelty.
Laura Butler, Star in a Bra winner 2008 explains why she entered the competition.
Most lingerie brands either use stick thin girls or girls with fake boob and I could never figure out which bras would suit my shape.
The Star in a Bra competition was a great opportunity for me to step into the spotlight and hopefully show how gorgeous a fuller figure can look in lingerie. It really kick started my modelling career and I still model with Curvy Kate and love all the shoots and attention!
Adriana, Head Buyer at Brastop explains why they started the search. The response from last year’s competition was overwhelming. Not only from the amazing number of entries we had, but also from our customers who are delighted to see models they can relate to.
We want to make the lingerie buying experience an enjoyable one and believe all women should feel happy with the package they have been given.