Oscars To Get Ratings Boost From ‘Avatar’, Sandra Bullock, and New Hosts

Fandango, US leading moviegoer destination, surveyed more than 1,000 moviegoers about a renewed interest in watching the Academy Awards® show this year, as opposed to previous years.

Among the findings:
— 66% are more interested in watching this year’s Oscar® hosts Steve
Martin & Alec Baldwin than they were in watching last year’s host,
Hugh Jackman.
— 58% will not miss the live musical numbers for “Best Song.”
— 51% have seen more of the Best Picture nominees this year.
— 48% are more interested in this year’s Oscars® because “Avatar” is in
the running for major awards.
— 40% are interested in seeing Sandra Bullock’s first time at the
— 35% are interested in watching this year’s show to see the real-life
Best Director showdown between ex-spouses James Cameron (“Avatar”) and
Kathryn Bigelow (“The Hurt Locker”).
More than 32% of moviegoers plan to attend or host an Oscar®-viewing get-together with friends this Sunday, according to the Fandango survey.

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