CURVY WOMEN BACK IN FASHION
As women become more aware of their correct bra size and bigger brands continue to be slow in catering for the more fuller figured woman, the newly launched Curvy Kate brand has hit the market, offering beautiful garments that both flatter and support the larger bust, in stylish, fun and fashionable designs.
Already to be listed in international mail order company Simply Yours and now in stylish independents shops throughout Europe and the UK, the brand has reacted to the fitting revolution of the last two years, creating an eclectic range of fashionable fuller figured bras; giving particular attention to comfort and fit; with firm wings, strong underwires and soft fabrics.
Designer, Adriana Olszewska explained why this range has been uniquely created: With awareness being raised in the past two years about the importance of having a bra that fits, we are seeing women become more educated in this area with many opting for a smaller back size and a bigger cup.
As many of the bigger brands just don’t have the range of sizes to accommodate these women, after 2 years of research, testing and design we have launched Curvy Kate in the UK.
Adriana continues: Very few brands offer the fashion, the fit and the size range available from Curvy Kate and the response to the brand has been astounding from independent retailers to larger department stores.
Many store owners have even reported back to us saying many customers have tried a Curvy Kate bra and were so impressed they left the shop wearing it which speaks volumes.
Proof of the quality and demand for this product can be seen in the high volume of sales and the low returns rate when trials took place with several retailers in Poland over the last year.
Cup sizes are available from DD to J and back sizes from 28 to 40. The brand is made up of 4 ranges including the Portia, Princess, Emily and the Showgirl collection, which adds a much needed burlesque theme, with glamorous padded and plunge designs in the DD plus sizes.
Curvy Kate offers generous margins to retailers with bras being priced to retail between £26-28. For more details or to see the range visit www.curvykate.com.